Nick Liefhebber


Nick Liefhebber, a Dutch graphic designer working on a range of projects like websites, campaigns, typefaces, and identities. Believing in solving problems with creative ideas and design, Nick distills the essence of his message. Every story is unique, and so is every work. Nick creates bold, fun, and colorful illustrations. Being inspired by the organic shapes of nature, Nick used the hop shape as a pattern, showing the connection between HOPPY and its origin. Nick also put old ukiyo-e woodcuts with saturated colors in his art work. Nick says, “It felt right to use those as an inspiration in combination with my contemporary illustration style, just like HOPPY, which has a tradition of beer making but also reaches out to new artists for this project, a mix of tradition and innovation.”